As with all these songs, this was just a creative commentary on the state of things. Like, how when people say they don't have time for things or don't care online, then follow-up with a long ass response. I had to get my young cannon PapiWitThaWork on the track and I think he killed it.
The chorus was inspired by a conversation we had, where we were looking at some pics on my phone and he was asking me why I don't post certain pics on IG to flex. And we had a conversation about not putting everything in your life online for a curated version of reality.